Jul 15, 2021

Direct Mailers Still Work

In a digital marketing world, direct mail marketing is a great way to reach quality prospects with a custom message. Direct mail marketing is ideal for two types of prospects: VA IRRLs and FHA streamlines. Enhance your direct marketing campaigns with corresponding landing pages or website pages that display real time rate options linked to the direct mailer.  

BankingBridge has broken down a common mailer design to pinpoint the Top 3 Pro Tips every direct mail campaign should incorporate. Increase your opportunities and ROI by following these fundaments on your mail campaigns.  

#1 - QR Code

Mail campaigns are all about opportunities. The fastest way to get online is using a QR Code. In our example, the addition of the QR Code to receive real time rates is a compelling reason for the prospect to visit your website. Be sure to have a landing page that presents actual real time rates.

#2 - Shortened URLs

Incorporate multiple Calls to Action on your mailer designs. Adding a shortened URL that directs leads to your website or landing page is direct mail 101. The chances of a prospect calling you on the phone is not likely. Will it happen? Yes, but mail campaigns are all about opportunities. Make it easy for the prospect to visit your website and build credibility. Then make it easy for them to reach you online. More CTAs more opportunities.

#3 - Live Rates 

Most mailers are using a rate and payment based on the profile of the prospect ID associated with the mailer. The problem is by the time the prospect receives the mailer the rate offer is 7-10 days old. By following fundamentals #1 and #2, you can drive more prospects to your website. Your website should support real time rate options, rate comparison tools, and reviews. These website enhancements all build trust between you and your prospects.  

The Full Mailer Example

The BankingBridge mission is to help small to mid-sized mortgage lenders level the playing fields against the industry giants.  We work with top mortgage lenders who advertise on Bankrate, Lending Tree, and Nerd Wallet to deliver a modern website experience, lower cost per lead, and improve ROI.

Learn how Optimal Blue users are converting more leads with BankingBridge.

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