The Best Pricing Engines of 2025

Every trade has its own essential tools. A carpenter needs a saw and a plumber needs a wrench. If you work in the mortgage industry, you need a product pricing engine (PPE)

Alternatively called product, pricing, and eligibility (still PPE for short) platforms, these software solutions help loan officers quickly and accurately price loan scenarios. 

With a pricing engine in play, your team can see precisely which options are available to each prospective borrower, complete with rates that are accurate in real time. They can apply your company’s rules — like your underwriting requirements — to give borrowers an idea of rates, fees, and more. 

Operating without a PPE in 2025 makes life significantly harder for your team, and growth significantly harder for your business. If you’re ready to adopt this technology, you have some options to consider.

Here are the four best PPEs in the game right now: 

#1: Optimal Blue

Optimal Blue is one of the leading players in the PPE game thanks to decades of experience under its belt. Formerly operating under Black Knight but now a branch of Constellation Software, Optimal Blue has its hand in more than $1 trillion worth of mortgage locking and trading transactions annually. 

The company’s PPE solution includes features like a rules optimizer, which makes it easy to apply rules across multiple investor relationships, and a streamlined option for best efforts mortgage locks. Building on the latest technology, the cloud-based PPE also features an AI-powered recommendation engine, which can function like an assistant for your loan officers.

The pricing engine offers a robust selection of loan types, too, including conforming and non-conforming, conventional and non-conventional, and construction loans. As a result, this might be a good option for lending institutions that offer a broad spectrum to their borrowers. 

Loansifter, Optimal Blue’s broker-focused option

Now under the Optimal Blue umbrella, Loansifter® PPE caters to mortgage brokers, connecting them to loan opportunities across more than 120 wholesale investors. 

Loansifter gives the broker access to Optimal Blue’s PPE while also offering busy professionals a streamlined setup process. Once established, they can tap into Loansifter’s Quick Quote functionality and loan comparison tool. 

Perhaps most compellingly of all, Loansifter does all of this for $79 a month. For brokers trying to stay lean and smaller teams, this means accessing the benefits of a PPE without a major recurring expenditure. 

#2: Mortech

With the full force of the massive Zillow Group behind it, you would probably expect Mortech to be a solid PPE. And you’d be right. Its pricing engine gives your team the ability to customize the loan scenario, then get instant pricing with just a click. By pulling in data from hundreds of investors, it allows loan officers to evaluate a range of options to find the best ones for that unique borrower. 

Plus, with a connection to a range of mortgage insurance companies, Mortech also serves up private mortgage insurance (PMI) eligibility and pricing information. This helps your loan officers give borrowers a more complete picture. 

As a quick aside, we’re Mortech’s only lender website partner. That means we make it easy to pull data from this PPE to power your calculators, rate tables, email marketing campaigns, and more. 

#3: Polly

If you’re running a tech-savvy team or you want to tap into the latest advancements, consider Polly. One of the newer PPEs, Polly offers leading-edge features like AI-powered automation and configurable, scalable parameters. It’s also designed to operate wherever your loan officers are thanks to features like full mobile locking. 

One of this PPE’s core emphases is on speed. If you’re looking for a pricing ending to help your team move quickly and with more agility, Polly can help with no-code testing for new products, automated workflows, and more.  

The PPE offers a robust selection of options, too, including conforming and non-conforming, conventional and non-conventional, and non-qualified loans, along with construction and portfolio products. 

#4: Lender Price

Lender Price is a cloud-native PPE designed to be user-friendly. That helps you loan officers use it from any device, and navigate it quickly to best serve leads. 

If you’re looking for a pricing engine, the top option from Lender Price is the Enterprise Pricing Engine. That said, the company does offer alternatives, like FLEX by Lender Price for non-QM and non-agency lenders.

The Enterprise option brings retail, correspondent, and wholesale options into one channel. It leverages the latest in technological advances, including natural language processing (NLP) and a NoSQL big data database, which Lender Price says helps it price loans 5–10 times faster than the competition. 

Perhaps most importantly for your team, it’s customizable. You can tweak eligibility rules and loan-level price adjustments (LLPAs) within the PPE, for example. This way, you can build in workflows to help your loan officers best serve prospective borrowers. 

All of this seems to come together in a solution other lending institutions like. Lender Price is an award winner and has more than $30 billion in locked loan volume to date. 

Finding the right PPE for you

At the end of the day, the best pricing engine for one lending institution might be the wrong fit for another team of loan officers. The right solution for your company depends on its unique needs. Are you offering a lot of non-conventional loans, or are your loan officers looking to lock rates from their mobile devices? Drilling down to the functionality that would truly benefit your team helps you identify the right solution here. 

As you explore your PPE, think about what it can do beyond empowering loan pricing. Feeding data from your pricing engine to live rate tables on your website can help you attract higher-quality leads, for example. 

We can help. Because we offer mortgage SaaS, we’ve seen how the pricing engine fits into lenders’ overall stack and which types of teams benefit from which features. If you want to talk with us — and see how our features like rate tables and calculators can leverage your PPE — we’re here. Book a demo with our team here at BankingBridge today.

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Apr 12, 2023

The Best Pricing Engines of 2025

Every trade has its own essential tools. A carpenter needs a saw and a plumber needs a wrench. If you work in the mortgage industry, you need a product pricing engine (PPE)

Alternatively called product, pricing, and eligibility (still PPE for short) platforms, these software solutions help loan officers quickly and accurately price loan scenarios. 

With a pricing engine in play, your team can see precisely which options are available to each prospective borrower, complete with rates that are accurate in real time. They can apply your company’s rules — like your underwriting requirements — to give borrowers an idea of rates, fees, and more. 

Operating without a PPE in 2025 makes life significantly harder for your team, and growth significantly harder for your business. If you’re ready to adopt this technology, you have some options to consider.

Here are the four best PPEs in the game right now: 

#1: Optimal Blue

Optimal Blue is one of the leading players in the PPE game thanks to decades of experience under its belt. Formerly operating under Black Knight but now a branch of Constellation Software, Optimal Blue has its hand in more than $1 trillion worth of mortgage locking and trading transactions annually. 

The company’s PPE solution includes features like a rules optimizer, which makes it easy to apply rules across multiple investor relationships, and a streamlined option for best efforts mortgage locks. Building on the latest technology, the cloud-based PPE also features an AI-powered recommendation engine, which can function like an assistant for your loan officers.

The pricing engine offers a robust selection of loan types, too, including conforming and non-conforming, conventional and non-conventional, and construction loans. As a result, this might be a good option for lending institutions that offer a broad spectrum to their borrowers. 

Loansifter, Optimal Blue’s broker-focused option

Now under the Optimal Blue umbrella, Loansifter® PPE caters to mortgage brokers, connecting them to loan opportunities across more than 120 wholesale investors. 

Loansifter gives the broker access to Optimal Blue’s PPE while also offering busy professionals a streamlined setup process. Once established, they can tap into Loansifter’s Quick Quote functionality and loan comparison tool. 

Perhaps most compellingly of all, Loansifter does all of this for $79 a month. For brokers trying to stay lean and smaller teams, this means accessing the benefits of a PPE without a major recurring expenditure. 

#2: Mortech

With the full force of the massive Zillow Group behind it, you would probably expect Mortech to be a solid PPE. And you’d be right. Its pricing engine gives your team the ability to customize the loan scenario, then get instant pricing with just a click. By pulling in data from hundreds of investors, it allows loan officers to evaluate a range of options to find the best ones for that unique borrower. 

Plus, with a connection to a range of mortgage insurance companies, Mortech also serves up private mortgage insurance (PMI) eligibility and pricing information. This helps your loan officers give borrowers a more complete picture. 

As a quick aside, we’re Mortech’s only lender website partner. That means we make it easy to pull data from this PPE to power your calculators, rate tables, email marketing campaigns, and more. 

#3: Polly

If you’re running a tech-savvy team or you want to tap into the latest advancements, consider Polly. One of the newer PPEs, Polly offers leading-edge features like AI-powered automation and configurable, scalable parameters. It’s also designed to operate wherever your loan officers are thanks to features like full mobile locking. 

One of this PPE’s core emphases is on speed. If you’re looking for a pricing ending to help your team move quickly and with more agility, Polly can help with no-code testing for new products, automated workflows, and more.  

The PPE offers a robust selection of options, too, including conforming and non-conforming, conventional and non-conventional, and non-qualified loans, along with construction and portfolio products. 

#4: Lender Price

Lender Price is a cloud-native PPE designed to be user-friendly. That helps you loan officers use it from any device, and navigate it quickly to best serve leads. 

If you’re looking for a pricing engine, the top option from Lender Price is the Enterprise Pricing Engine. That said, the company does offer alternatives, like FLEX by Lender Price for non-QM and non-agency lenders.

The Enterprise option brings retail, correspondent, and wholesale options into one channel. It leverages the latest in technological advances, including natural language processing (NLP) and a NoSQL big data database, which Lender Price says helps it price loans 5–10 times faster than the competition. 

Perhaps most importantly for your team, it’s customizable. You can tweak eligibility rules and loan-level price adjustments (LLPAs) within the PPE, for example. This way, you can build in workflows to help your loan officers best serve prospective borrowers. 

All of this seems to come together in a solution other lending institutions like. Lender Price is an award winner and has more than $30 billion in locked loan volume to date. 

Finding the right PPE for you

At the end of the day, the best pricing engine for one lending institution might be the wrong fit for another team of loan officers. The right solution for your company depends on its unique needs. Are you offering a lot of non-conventional loans, or are your loan officers looking to lock rates from their mobile devices? Drilling down to the functionality that would truly benefit your team helps you identify the right solution here. 

As you explore your PPE, think about what it can do beyond empowering loan pricing. Feeding data from your pricing engine to live rate tables on your website can help you attract higher-quality leads, for example. 

We can help. Because we offer mortgage SaaS, we’ve seen how the pricing engine fits into lenders’ overall stack and which types of teams benefit from which features. If you want to talk with us — and see how our features like rate tables and calculators can leverage your PPE — we’re here. Book a demo with our team here at BankingBridge today.

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