As we explored in our most recent blog, Loansifter from Optimal Blue can be a powerful, cost-effective tool for lending institutions. This product pricing engine (PPE) provides real-time rates from more than 120 wholesale investors, giving your loan officers the power to explore and compare loan scenarios with just a few clicks.
But Loansifter’s usefulness doesn’t have to stop with your internal team. While this PPE does offer ways to get its rates displayed on your site, you’ll often pay more for that functionality. And even then, you face some limitations on how things can display.
Fortunately, that’s not your only option for leveraging Loansifter rates directly on your site. With an API, we can pull Loansifter rates into your BankingBridge website embeds. This way, you can share rates directly with potential customers — and do so exactly in the way you want.
Loansifter + BankingBridge use cases
To give you an idea of how, specifically, you can feed Loansifter rates into your website using BankingBridge, let’s look at a few examples:
- Calculators. Let customers crunch the numbers themselves, from figuring out how much house they can afford to estimating their monthly mortgage payment. We can leverage Loansifter’s real-time rates to make any BankingBridge calculators on your site as useful and informative as possible.
- Lead workflows. You can offer website visitors a personalized rate quote (powered by Loansifter rates) in exchange for a few key pieces of info, like their home shopping budget, the income, and their email address. They get a rate tailored to them and your loan officers get contact info so they can follow up.
- Rate tables. Show customers that you’re transparent and easy to work with by displaying rates directly on your site. With Loansifter and BankingBridge, you can keep those rate charts updated without having to lift a finger.
- Rate alert emails. With many would-be homebuyers waiting to purchase until rates creep down, this can be a powerful tool to keep your lending institution top-of-mind for potential customers. With regular emails informing them of the latest rates, you keep them in the know. And you get a way to stay in touch even if they’re not ready to buy just yet. BankingBridge can automate these emails for you — using Loansifter rates — so you can deploy this marketing tactic without creating extra work for your team.
Clearly, Loansifter and BankingBridge can do a lot when properly paired together. But, you might be thinking, getting the two integrated could be a huge headache. Actually, our team has made an effort to make this as easy as possible for you.
Combining Loansifter and BankingBridge
If you subscribe to Loansifter, we can get you set up so that all of the real-time rate data from this PPE feeds into your BankingBridge tools. This makes it a breeze to keep key features on your brokerage site — like any rate charts you display and quote tools — up to date.
Setting up this integration is easy. In Loansifter, you just need to visit the Subscriptions tab and toggle BankingBridge to “enabled.” Then, shoot us an email at email@example.com so we can confirm that everything is working like it should on our end. (For a more detailed setup guide, check out our blog post.)
Once that’s done, your real-time rates from Loansifter will start showing up in your BankingBridge website embeds within 24 hours.
That assumes you already have those embeds — like rate charts and lead workflows — set up. If you don’t, no stress. Our team can handle that for you. Tell us what you want and our experts can make it happen while putting as little work as possible on your desk.
Once your Loansifter and BankingBridge integration is set up, that data flow will continue. In other words, as Loansifter updates its rates, those new rates feed straight onto your website via your BankingBridge tools. Your mortgage brokerage gets a way to display the latest rate information without so much as lifting a finger.
That said, we do recommend that you periodically look over your margins, markups, and available investors in Loansifter. That way, you can ensure that the data flowing into BankingBridge — and onto your website — is in line with your brokerage’s current offering.
In 2024, your lending institution’s website should be one of the most powerful tools in its arsenal. Honing that tool by keeping it updated with the latest information doesn’t have to require a mountain of work, either. We’re here to help.
Want to explore how we can leverage leading PPEs like Loansifter alongside BankingBridge tools to help power your brokerage to success? Request a demo with our team.