Lead capture tools

Lead Discovery Flows

A guided, mobile-first experience that turns website visitors into qualified, ready-to-call leads by capturing valuable borrower information.

A smarter way to capture leads

Replace static contact forms with a short, guided questionnaire that feels more like a conversation, without the complexity of a traditional application

Less friction. More leads

Let borrowers explore their financing options without completing a full mortgage application

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Smart conditional questions

Guide borrowers through relevant questions that adapt to their goals and loan purpose

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Personalized mortgage offers

Show borrowers personalized mortgage options based on their responses

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Capture More, Higher-Quality Leads

Turn more website visitors into qualified mortgage opportunities with a simple, guided questionnaire designed to increase engagement and reduce friction.

Increase Website Lead Conversions

Capture more leads with a streamlined experience instead of lengthy applications.

Smarter Borrower Lead Qualification

Collect key borrower details, including loan purpose, property type, and financing needs.

Mobile-First Lead Capture Experience

Engage borrowers with an intuitive, step-by-step questionnaire optimized for any device.

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Real-Time Mortgage Quotes & Pricing Engine Integration

Connect your existing pricing engine to deliver personalized mortgage quotes while capturing valuable borrower information.

Seamless Pricing Engine Integration

Supports Optimal Blue, Polly, Mortech, Loansifter, Lender Price, and more.

Instant Personalized Mortgage Quotes

Deliver accurate, scenario-based mortgage rates directly to borrowers.

Automated Quote Delivery

Send personalized mortgage quotes via email and SMS to keep borrowers engaged.

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Better Lead Analytics & Conversion Tracking

Understand where your leads come from, how borrowers engage, and which marketing channels generate the most valuable opportunities.

Detailed Borrower Engagement

Analytics Track questionnaire activity, lead submissions, and borrower interactions.

Lead Source & Attribution Tracking

Identify which traffic sources and marketing campaigns generate mortgage leads.

CRM Integration & Lead Tracking

Automatically send leads to your CRM and track engagement throughout the borrower journey.

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More rate display tools

Home equity, consumer lending and deposits — the same live-rate experience across the product line.

FAQ's

What is a lead workflow?
How is it different from a contact form?
Does it work for both purchase and refinance borrowers?
What does the visitor see at the end of the lead workflow?
When is the visitors's email and phone captured?

200+ mortgage companies are increasing their revenue using BankingBridge products