Conversion
Improvements
Deck
Homepage Updates
Homepage Updates Cont'd
Get My Quote
Reviews Page
Rate Display &
Lead Conversion
Implementation
SOLUTION
Homepage Updates
www.newfed.com
Add Simple Hero Image, Use Custom Buttons for "Purchase" "Refinance" to launch lead workflow.
Include verbiage about "Getting Custom Rate Quote"
Optional “Today's Rates" to header navigation, or include under "Loans & Programs".
Add "Reviews" under "Company"
SOLUTION
Homepage Updates
www.newfed.com
Add Custom Rate Cards to Home page section for 4 common scenarios.
SOLUTION
Get My Quote
www.newfed.com/quote
Add transparent Purchase/Refinance buttons to page and style page similar to how this page is designed
Add more of a simple image in the hero section to drive more users to go through the lead workflow
Optional - Add BankingBridge reviews component below the hero image.
SOLUTION
Reviews
Create new page
www.newfed.com/reviews
Add BankingBridge reviews embed