Conversion
Improvements
Deck
Homepage Updates
Get My Quote
Today's Rates Page
Calculators
Loan Officer Pages
Rate Display &
Lead Conversion
Implementation
SOLUTION
Homepage Updates
https://gowestlending.com/
Add “View Rates" button to header navigation. Link to new page /rates.
Add “Start Your Quote" to banner. Link to new page /quote.
"Buy a Home" and "Refinance" will open lead workflow in modal
Add rate cards to this section
SOLUTION
Get My Quote
Create page https://gowestlending.com/quote
Add transparent Purchase/Refinance buttons to page and style page similar to how this page is designed
SOLUTION
Today’s Rates Page
Create new page
https://gowestlending.com/rates
Add rate table
SOLUTION
Calculators
Install mortgage and affordablity calculators into page
SOLUTION
Loan Officer Pages
Each loan officer will have their own page