Conversion
Improvements
Deck
Homepage Updates
Today's Rates Page
Mortgage Home Page

Rate Display &
Lead Conversion
Implementation

SOLUTION

Homepage Updates

  • "Personal" header drop down. Add "Today's Rates" with "New" CTA. Link to https://www.emboldcu.org/rates/
Banking Bridge
SOLUTION

Today's Rate Page

Banking Bridge
SOLUTION

Mortgage Home Page

  • Add "View Rates" button anchors to the rates section in the page
  • Update "Appointment" box to "Get a mortgage quote". "Get A Quote" button opens lead workflow in modal.
Banking Bridge