Conversion Improvement Implementation

SOLUTION

Homepage Updates

  • https://www.plcorp.net/
  • Remove button “Free Mortgage Rate Quote” 
  • Add “Home Purchase” “Home Refinance” buttons 
  • Desktop and mobile
SOLUTION

Header Updates

  • Remove the phone icon 
  • Add button “Get My Quote” to header navigation
  • Add “Blog” to “About” section
  • Add “Today’s Rates” to header navigation
  • Add “Reviews” under “About” section
  • Remove “Calculators” from “Free Tools” and add “Purchase” drop down
SOLUTION

Get My Rate

  • Create page https://plcorp.net/quickquote
  • Add transparent Purchase/Refinance buttons to page and style page similar to homepage layout
  • Add reviews component to page 
SOLUTION

Mortgage Calculators

SOLUTION

Today’s Rates Page

SOLUTION

Loan Officer Pages

  • Create URLs and pages in the website for each loan officer
  • Add loan officer pages to new loan officer webpage
SOLUTION

Interior Pages

SOLUTION

Reviews Pages