Conversion Improvement Implementation
Homepage Updates
Header Updates
Get My Rate
Mortgage Calculators
Today's Rates
Loan Officer
Interior Pages
Reviews Pages
Conversion Improvement Implementation
SOLUTION
Homepage Updates
https://www.plcorp.net/
Remove button “Free Mortgage Rate Quote”
Add “Home Purchase” “Home Refinance” buttons
Desktop and mobile
SOLUTION
Header Updates
Remove the phone icon
Add button “Get My Quote” to header navigation
Add “Blog” to “About” section
Add “Today’s Rates” to header navigation
Add “Reviews” under “About” section
Remove “Calculators” from “Free Tools” and add “Purchase” drop down
SOLUTION
Get My Rate
Create page
https://plcorp.net/quickquote
Add transparent Purchase/Refinance buttons to page and style page similar to homepage layout
Add reviews component to page
SOLUTION
Mortgage Calculators
https://plcorp.net/mortgage-calculator/
Add mortgage calculator
Add affordability calculator
SOLUTION
Today’s Rates Page
Create new page
https://plcorp.net/todays-rates
Add rate table
SOLUTION
Loan Officer Pages
Create URLs and pages in the website for each loan officer
Add loan officer pages to new loan officer webpage
SOLUTION
Interior Pages
SOLUTION
Reviews Pages