Conversion Improvement Implementation

SOLUTION

Homepage Updates

https://www.plcorp.net/
Remove button “Free Mortgage Rate Quote”
Add “Home Purchase” “Home Refinance” buttons
Desktop and mobile

SOLUTION

Header Updates

Remove the phone icon
Add button “Get My Quote” to header navigation
Add “Blog” to “About” section
Add “Today’s Rates” to header navigation
Add “Reviews” under “About” section
Remove “Calculators” from “Free Tools” and add “Purchase” drop down

SOLUTION

Get My Rate

Create page https://plcorp.net/quickquote
Add transparent Purchase/Refinance buttons to page and style page similar to homepage layout
Add reviews component to page

SOLUTION

Mortgage Calculators

https://plcorp.net/mortgage-calculator/
Add mortgage calculator
Add affordability calculator

SOLUTION

Today’s Rates Page

Create new page https://plcorp.net/todays-rates
Add rate table

SOLUTION

Loan Officer Pages

Create URLs and pages in the website for each loan officer
Add loan officer pages to new loan officer webpage

SOLUTION

Interior Pages

SOLUTION

Reviews Pages