Conversion Improvement Implementation
Homepage Updates
Header Updates
Get My Rate
Mortgage Calculators
Today's Rates
Loan Officer
Interior Pages
Reviews Pages
Conversion Improvement Implementation
SOLUTION
Homepage Updates
- https://www.polimortgage.com/
- Remove Poli Mortgage logo
- Remove button “Apply For A Mortgage”
- Remove button “Contact Us”
- Add “Home Purchase” “Home Refinance” buttons to the same position of the buttons listed above
- Show Desktop and mobile
SOLUTION
Header Updates
- Add button “Get My Quote” to header navigation next to “Get Started” with hex#c7d7c0
- Update “Get Started” To “Apply Now”
- Add “Today’s Rates” to header navigation
- Add “Calculators” to “Resources” dropdown
- Make header sticky with scrolling
SOLUTION
Get My Rate
- Create page https://www.polimortgage.com/get-my-quote
- Add transparent Purchase/Refinance buttons to page and style page similar to how this page is designed https://plcorp.net/quickquote/
- Add reviews component to page
SOLUTION
Mortgage Calculators
- Create page https://www.polimortgage.com/resources/calculators/
- Add mortgage calculator
- Add affordability calculator
SOLUTION
Loan Officer Pages
SOLUTION
Interior Pages
- Add sidebar mortgage calculator and lead workflow
